We wanted to give people a break from targeted ads so they can save up for what they really want.
Fifth Third Bank took 100 of the most common impulse purchases on social media and used the same targeting methods as the retailers to serve our “blocked” ads instead.
AGENCY: Pereira O’dell | ROLES: Concept, Design, Art Direction | CREATIVE TEAM: Jean Morrow, Moses Kelaney, Sara Muchnick & Jonathan Carl
D&AD Shortlist | One Show Shortlist x3 | Shorty Award Winner, Gold, Finalist